Fitness brand slams ‘fat-shaming’ trolls who targeted model with ‘belly rolls’

Fitness wear brand Gymshark has told nasty “fat-shamers” to unfollow them on Instagram.

Cruel commenters trolled the image of a model with “belly rolls” and the sportswear company had no time for it.

The “fat-phobic” posters claimed stunning influencer Nelly London “had no business” modelling for the brand, reports Tyla.

Some trolls even said that they would boycott the brand for being “woke warriors”.

Brit retailer Gymshark, who sell workout clothes and accessories, told the rude social media users: “You know where the unfollow button is.”

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Influencer Nelly London was featured on Gymshark’s Instagram page

The post which riled up the posters showed pretty Nelly wearing a pair of the brand’s turquoise leggings with a matching top.

In one pic, she had the waist band rolled up and flexed her arms.

The second photo showed the leggings rolled down, with Nelly’s belly on show.

Gymshark’s caption reads: “Because we are all both soft whilst also being incredibly strong.

“One side is not weaker, less valid or less worthy.”

The post racked up well over half a million likes.

Many thanked the brand for representing all body types.

Ashleigh Says wrote: “Yes Gymshark.

“Let’s keep with these kinds of pictures….normal women in good gym wear.”



Cruel commentators came out in force

While Mikzazon said: “Coming from someone who used to look at your clothing and know that I didn’t didn’t look like any of the athletes you had on your Instagram and website, this means a lot.

“Representation matters.”

But, thousands of cruel taunters came out in force too.

They said Nelly, an eating disorder survivor, had “no business” representing Gymshark.



Gymshark are committed to ‘celebrating bodies and communities of all kinds’.

One person said: “Won’t buy any more products from fat shark after this post – unfollowed.”

While another added: “Gymshark just doing this for social media LMAO.

“That girl has no business representing fitness.

“That lady is not fit whatsoever, she doesn’t represent the brand properly.”

Thankfully, Gymshark replied: “We won’t be changing our approach of celebrating bodies and communities of all kinds.

“This is just the beginning and what you’ll be seeing more of.

“Like we said, you know where the unfollow button is buddy.”

Go, Gymshark!

Source: dailystar.co.uk

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