A lot of things have changed in 2020, especially the dating world.
In recent months, singletons have been forced to adapt to a new way of meeting potential lovers.
And now there’s a new brutal dating trend that Brits must look out for.
It’s called “Lockblocked” and pretty much everyone will have experienced it.
The dating experts at OkCupid came up with the term to define someone having their date plans cancelled due to coronavirus.
Anyone who will have had to reschedule plans because of lockdown measures will have been “Lockblocked” before.
The latest data found over half of Brits have had to cancel dates as a result of restrictions.
Meanwhile, 45% changed their plans to meet outdoors for an al-fresco date.
Virtual dates were also a popular back-up option, with 20% opting for linking up on video call when things don’t go to plan.
As restrictions continue to sweep the nation, OkCupid found a surge in app activity across lockdown hotspots recently.
In Liverpool, matches rose by 71% on October 12, as daters looked to strike up conversations just two days before the new rules.
As for London, there was a 41% increase in women sending out likes via the app between October 12-13.
Matches were also up by 8%, ahead of the city going into a Tier 2 lockdown on October 17.
Manchester saw an increase in matches of 35% on October 15.
And a number of likes sent out by women also increased by 119% during this period.
Melissa Hobley, Global Chief Marketing Officer at OkCupid, said: “It’s clear that the latest regional lockdowns aren’t deterring daters from finding love.
“British daters are coming up with innovative solutions to avoid any form of ‘Lockblocking’ ruining their chances to find their perfect match.
“With the latest Covid-19 restrictions in place, it may be hard to think of ways you and your date can connect, without meeting up in person, but there’s still plenty of virtual and al-fresco dates you can go on.
“Spending a bit of face to face, one on one time, even if only virtually, with your date will help you get to know one another better and build your relationship.”
She concluded: “And the social distancing restrictions will only make things even more exciting for when regulations ease further again.”
Do you want to stand out virtually? Here are some tips from OkCupid’s dating expert, Michael Kaye:
1. Think of your first profile picture as your first impression. You want a photo that will make someone want to learn more about you, either through reading your profile, scrolling through your other photos, or seeing which OkCupid questions you answered similarly.
2. When you’re adding new photos, avoid using the same type of images over and over. These should show your personality and also help people viewing your profile come up with the perfect ice-breaker! This helps others engage with you.
3. The more you add to your dating app, the better. It allows you to match with people who care about the same things you do.
And no matter what that is, it’s okay! If you’re not looking for a partner to have children with, share that, it’s okay.
The more matching questions you answer on OkCupid, the higher likelihood you’ll be shown people who are compatible with you. Plus, OkCupid’s matching questions are fun – they’ve even been answered over 400 million times in 2020 alone.
4. Set a goal of updating your profile at least once a month. It only takes a couple of minutes, and it doesn’t require a complete overhaul of your profile.