Christmas is right around the corner – which can only mean one thing.
The Reindeer Boobs trend has made a return.
For those who have missed the memo in previous years, the craze involves wearing a cut-out jumper.
The festive sweaters have peek-a-boo holes at the chests, allowing ladies to decorate their bare boobs to look like Rudolph.
Some have done this for winter nights out and Christmas parties – so would you be brave enough to replicate the look?
On Instagram, many have rocked Reindeer Boobs in recent weeks.
A couple of weeks ago, Marilyn Jay posed in a cut-out jumper alongside on of her friends.
The pair sported matching Rudolph designs by placing a red pom pom over their nipples.
Googley eyes, antlers and tinsel completed the festive look.
Podcaster Natasha Brock also jumped on the bandwagon.
She captioned her image: “Ho-ho-ho and Merry Christmas from me and Rudolf.
“Did you really think there was a Christmas trend with boobs I didn’t pray for?”
Meanwhile, a bloke showed that the look can work just as good on men.
The tinsel-clad chap proudly put his hands on his hips as he bared his reindeer-covered chest.
He captioned the image: “Easily the best dumb money I’ve ever spent! It’s been a hit.”
The Reindeer Boobs craze has been around since 2012.
It was sparked by clothing brand Your Sassy Grandma, which sells plenty of novelty products at Christmastime.
Previously, Daily Star Online caught up with company owner Tyler Sheri Wiseman to hear about her inspiration.
In an exclusive interview, the entrepreneur said: “Back in 2012 we had an ugly Christmas sweater party, it was kind of the beginning of the ugly sweater party trend.
“As you can imagine we had a hard time finding ugly sweaters to wear, so being the crafty people we are we just made some.”
They added: “Next year we had another sweater party.
“This time I got online and really searched for unique ideas.
“I saw a picture of a person with a similar reindeer boob so I hunted online to see if anyone was selling such a thing.
“No one had anything even remotely similar, no reindeer, no pasties, no reindeer boob sweaters, etc.
“So we drew up a bunch of prototypes, researched how to make pasties etc. This is the design we came up with.”
Since then, fashion fans have been snapping up the cut-out jumper.
Tyler says pictures of the sweaters have gone “viral with over a million views”.
The Your Sassy Grandma owner added: “We never could have imagined that we would have started such a trend!”
To replicate the naughty reindeer look, visit the retailer’s Etsy store.